Coaching

Financial Post Article 2002 02 03 Copy

As CEO, Evan MacKinnon leads a multi-million dollar transport company that services clients throughout Canada and the United States. He has navigated the company through the best and worst of times, learning invaluable lessons along the way.

As a coach helping other CEOs and business owners, Evan works with leaders who want to transform themselves and their companies . Through his proven processes and insightful perspectives, he will help you move from “having a job” to “owning a business.” The focus is to help you achieve your specific goals while increasing your freedom and peace of mind.
Not only will your business improve, the real benefit in Evan’s effective coaching system is who YOU become in the process.

To get crystal clear with your goals and practical steps to grow yourself and your company, invest in your free 30 minute coaching session with Evan:

Expert Coach and Business Speaker Guelph

As the CEO, Evan MacKinnon has successfully lead a multi-million dollar transport company that services clients throughout Canada and the United States. He has navigated the company through the best and worst of times, learning invaluable lessons along the way. Evan now works as a coach helping other CEOs and business owners who want to transform themselves and their companies. Through his proven processes and insightful perspectives, he will help you move from “having a job” in your business to being able to maintain ownership of your business. The focus is to help you achieve your specific goals while increasing your time and financial freedom. Not only will your business improve, the real benefit in Evan’s effective coaching system is who YOU become in the process.

The cofounder of Microsoft and extraordinary billionaire Bill Gates once said, “Everyone needs a coach… with no feedback, no coaching, there’s just no way to improve.” Evan is in firm agreement with Mr. Gates and believes that desirable results can only come when one has accountability. As a leading business speaker Guelph, Evan is able to offer real strategies that achieve real results. After successfully running a multimillion dollar business with hundreds of employees, Evan has mastered the proven systems to achieve maximum profits and huge growth. He is able to offer the wisdom of an experienced guide to successfully grow your business.

Evan is passionate about helping business owners live the best life possible. While many entrepreneurs begin their own enterprises in order to achieve time and financial freedom, it is rare for a business to achieve success. According to Forbes magazine 90% of startups fail. Furthermore, in an attempt to create a vehicle (your business) that provides freedom, most business owners become slaves to their business. This is largely because they have not developed the proven systems and processes that allow their business to run without them. Entrepreneurs often get stuck working in the business and never make time to work on the business. Evan has become a top business speaker Guelph because he helps business owners develop the systems necessary to achieve total freedom.

With his decades of experience and years of research, Evan MacKinnon has developed a proven path to success that he implements with his clients as a top business speaker Guelph. The first step in this process is leading business owners to establish their revenue goals. Without establishing revenue goals, it is impossible to have a foundation that keeps one committed and engaged with the business. While many business owners believe that establishing revenue goals could perhaps limit their potential earnings, it is necessary to have a concrete number to know how to measure success. The former Executive Vice President of Walt Disney World responsible for the management of 40,000 employees, Lee Cockrell, once said, “When you do hard things, life gets easier.” By taking the difficult step of establishing revenue goals business owners are able to have a clear path of success to work towards.
After one establishes their revenue goals, the next step in the process is to establish the number of customers needed to achieve a breakeven point and financial freedom. As an expert business speaker Guelph, Evan has developed this holistic system so that each step in the process is dependent on the one the other. When one is able to establish the number of customers they need to meet their revenue goals, they are then able to productively work towards establishing the number of hours that they are willing to work in the business. After establishing the answers to these first three questions, the value of Evan’s coaching services are already met as entrepreneurs are able to achieve huge results. Evan is passionate about holding business owners accountable to these first three steps which are able to produce huge results. But, the services Evan provides does not stop here.

After the business owner establishes their revenue goals, the number of customers needed, and the number of hours are willing to work on the business, Evan helps entrepreneurs discover their unique value proposition. In a crowded marketplace, it is easy for businesses to become invisible among their competitors. An organization needs to be able to offer the market unique value that will set them apart from the competitors in their industry. Seth Godin, best-selling author and marketing guru, says that, “In a crowded marketplace fitting in is failing… Not standing out as the same as being invisible.” By creating a unique value proposition, businesses are able to quickly rise above their competitors with services or products that stand a part. As a leading business speaker Guelph, Evan helps business owners determine how they can stand out in a crowded marketplace.

From this point, Evan is able to help improve the business’s branding and create a three-legged marketing stool. When one is able to improve their branding, they are able to stand out in the marketplace even more effectively. Regardless of how long a business has been in operation, customers will be attracted to an organization with improved branding over a business that looks boring, dull, and outdated. Once a company’s branding has been improved, the implementation of a three-legged marketing stool can begin. As an expert business speaker Guelph, Evan understands that businesses need more than one source of lead generation in order to make sure that businesses can stay profitable during slow periods. The three-legged marketing stool is able to attract new customer leads from multiple sources and create a consistent flow of leads. If one leg of the marketing stool becomes less reliable, the other two legs are able to make up for it.

Once a business has been able to successfully generate new leads, Evan helps develop a sales conversion system and a sustainable customer acquisition cost model. The established sales conversion system will allow business owners to convert their leads and close more sales. Rather than have the expert sales knowledge be stuck in the head of one key leader or sales superstar, Evan will help develop a successful sales conversion system that others can learn from that will allow a business to become scalable. From here Evan will help the business owner create a sustainable customer acquisition costs so that one is able to understand their profit per customer.

Perhaps the most important part of this proven path to success is creating repeatable systems, processes, and file organization. As the best business speaker Guelph, and leader of a multimillion dollar trucking transport organization, Evan has learned that it is through reliable systems and processes that businesses are truly able to scale and grow. Without clarified and established systems, the knowledge of the business becomes trapped inside the head of one key employee. Once this crucial knowledge is removed from the head of one or two key players, businesses are able to teach other people how to operate within the organization successfully. If an organization is truly going to scale it needs to be able to create tangible systems that other people can learn from and reference to be able to grow the business effectively.

Lastly, Evan will assist organizations in the final steps of the proven path of success. These steps are management execution, creating a sustainable repetitive weekly schedule, human resources and recruitment, and having knowledge of accounting. By having a strong management team, the business will be able to continue to run without its reliance upon the business owner. After one is able to create a sustainable repetitive weekly schedule the success of their business becomes routine and regular. Human resources and recruitment are essential in order to continually attract new talent so that a business never becomes dependent upon a few key players. Being knowledgeable about accounting allows a business to be able to understand where they are at financially. With these 13 steps Evan MacKinnon, the number one business speaker Guelph, is able to help businesses owners achieve the life they’ve always dreamed of living.